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To understand just how important a well-planned and optimized website is, consider these user behavior statistics:

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• Almost 70% of all online sessions start at a search engine.

• Over 60% of all searches on Google come from mobile devices (smartphones and tablets).

• Only 25% of searchers will go to the second page of search results.

• The percentage of ‘new searches’ (queries Google has never seen before) has remained at 25% since 2013.

• The top search result on Google gets a 37% click-though rate. (Backlinko)

• Just over 47% of consumers use voice search for general search queries. (SearhEngineLand and Backlinko)

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In other words, if your website content is not optimized to compete for maximum ranking, you’re losing the lead-generation battle and letting potential customers fall in the hands of your competitors.